Email marketing is an avenue most businesses utilize to sell their products. Marijuana companies are no exception. Several marijuana marketing service providers are in the market, but few have gained recognition for their efficient tactics and overall performance. One such company is mail order marijuana. They offer effective email marketing campaigns with the help of which you can quickly expand your business’ reach among its clients.
Email Marketing is equally important for both old and new marijuana dispensary owners who wish to increase profits, build brands & convert leads into sales, just like any other business that depends on marketing via email services to promote their brand/products/services among its target audience through attractive promotional offers, deals or discounts etc. However, some essential elements must be kept in mind while developing an email marketing campaign for your marijuana business because there is a lot of competition out there. Let’s have a look…
First things first, you should create a list of your customers and understand their relationship with the company. Mint the email addresses that you already have in hand or ask your existing clients to provide their emails for future correspondence. Request them to subscribe to updates from your dispensary via opt-in forms on your website, if they haven’t done so already.
Once you have created a list of subscribers who will be receiving future emails from you, start sending them newsletters containing exclusive deals & offers only available through emails once or twice in week/month etc depending upon how frequently you want to send them an email.
To make it more appealing and exciting, you can also offer free shipping voucher, free grams of cannabis etc to your subscribers via monthly or weekly newsletters/emails which they will be sure to enjoy receiving because after all marijuana lovers like getting amazing offers & deals on their favorite weed strains. This way, the customers will feel a sense of loyalty towards your brand and keep coming back for more each time, even without making any specific efforts from your end.
In case if existing clients complain about not receiving emails from you regularly, apologize and redirect them to opt-in forms where they can willingly subscribe to future emails from you. For new leads that have subscribed opting in for updates from your dispensary, create different campaigns aimed at converting them into paying customers. This is also a great idea to upsell your product.